Adidas – Formotion

Made to celebrate your shape.

Women aren’t just one ideal shape or size, as traditional beauty standards would have us believe. As such, Adidas is celebrating all women with their latest inclusive-friendly Formotion collection.
‘Watch Us Move’ is a long-term campaign that supports and celebrates all women, tackling barriers in females’ sports participation through product innovation and initiatives. The activewear collection uses engineered knit technology, anchored around new graded zonal compression. Crafted to the female body, the smart, strategic placement of compression zones of varying intensities around the waist and hips helps to sculpt and support, whilst high-stretch knit used in other places enables freedom to move without restriction in high-impact conditions.